Brand messaging strategist and branding speaker Loren Weisman puts a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
The goal of each of these services its to ensure the strongest brand that is defined with:
* Compliance & Engagement.
When a brand is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.
All too often, brands and businesses are pulled toward the momentary marketing tactics of the here, the now, the spam and the attack that is becoming less effective. They look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term.
These short cuts end up costing much more in the end.
- When a brand is build with the authenticity to connect, there are better bonds in those connections.
- When a brand is rooted in true authority, trust is able to grow in the best ways.
- When a brand is protected, it allows for the security of the voice, the messaging to stay true.
- When a brand showcases clarity, it helps to differentiate from anyone else copying.
- When a brand maintains consistency, every piece of content, story or advertisement compounds.
- When a brand showcases compliance, it protects itself, it is investors and its reputation.
Lastly, when a brand maintains engagement… it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged.It is the branding on the brain method of using both the creative and strategic in harmony to create the best song for your brand to sing and be heard.
In a free and brief initial talk…
we can discuss what is working for you, what isn’t, what you want to see and what you do not want to see. Every brand, every message and every story is different. When you work off of standard marketing, advertising and even branding templates, you end up sounding, looking and feeling like everyone else.You might only need a tune up, you could use a revamp or maybe it is a full package. Let’s talk first to see what might come next.
The Core Brand Messaging Strategy Services Include:
01. Brand Audit and Review
02. Brand Research and Intelligence Analysis
03. Brand Protection and Feasibility
04. Brand designation, defining and defending
05. Brand Imagery, Logos, Colors, Typesets and Optics
06. Brand Revamping or Reinforcing
07. Brand investment or sponsorship outline
08. Strategic Branded Content Blueprinting
09. Brand Marketing and Advertising Frameworks
10. Earned Media and Free PR Schematics
11. Branding A La Carte: 1, 2, and 3 hour sessions as well as half day and full day.